In February 2025, InterContinental Hotels Group (IHG) completed the acquisition of Ruby Hotels, a distinctive hotel brand known for its “Lean Luxury” philosophy that blends stylish, affordable stays with digitally streamlined guest experiences. The deal, valued at up to €291.5 million, marks a new chapter for Ruby Hotels, positioning the brand for expansion beyond its strong European footprint into the Americas and Asia.
What Makes Ruby Hotels Special?
Ruby Hotels established itself as a pioneering digital-first hotel group, focusing on automation and guest-centric technology while delivering individually designed properties rich with local culture and character.
With over 20 properties located in key European destinations, Ruby Hotels offers travelers affordable luxury with personality and convenience. From bold, design-led interiors to high-tech amenities, Ruby places a premium on both style and simplicity.
The IHG Acquisition and What’s Next
IHG’s acquisition of Ruby Hotels includes the brand rights and intellectual property, while existing operating companies continue to manage the hotels through franchise agreements. This strategic move adds a fresh, youthful brand to IHG’s diverse portfolio and aligns with their ambitions to grow Ruby Hotels globally.
Travelers can now expect the Ruby brand to expand its presence, bringing the lean luxury philosophy to new continents while preserving the unique, local stories that make each Ruby hotel special.
Of course, all Ruby hotels are featured on Croowy, as an interesting choice for crew accommodation needs.
